Watch Great British Bake Off's Truly Scrumptious Musical Trailer
Channel 4 today reveals the TV marketing campaign for The Great British Bake Off in celebration of the eighth series of the nation’s favourite baking show, returning to screens this autumn.
The 60-second long film will launch on Channel 4 at approximately 8.30pm on Thursday 3rd August 2017, during half time of the Women’s Euros 2017 semi-final when England take on host nation the Netherlands.
The ‘bake-mation’ represents the first time an entire ad has been animated using baked products. It takes viewers on a British themed baking journey; from the breaking of an egg, the mixing, kneading and baking of ingredients to the final assembly of a delicious show-stopper.
A cast of 335 baked characters were created using 500 eggs, 28kg of sugar and 50 kg of flour before they were brought to life as animated personalities, through the skill of baking.
The campaign was commissioned by Channel 4 Marketing, written by the broadcaster’s award-winning in house creative agency 4Creative and directed by Parabella through Blinkink. Full credits below.
Dan Brooke, Chief Marketing and Communications Officer, Channel 4 said: “What better way of launching the nation’s favourite baking show than baking an ad especially for it.”
Marketing Manager: Harry Dromey, Sean Boles
Head of Marketing: James Walker
Animators: Andy Biddle / Anthony Farquhar-Smith
Producer: Laura Osborne
Head of Production: Clare Brown
Group Business Director: Matt Berry
Executive Producer: Shananne Lane
Executive Creative Director: Chris Bovill / John Allison
Creative Director: Dan Watts
Creative Agency: 4Creative
Creative: Jack Croft / Stacey Bird
Music and Sound
Audio Post Production: Jack Sedgwick (Wave)
Editor: Max Windows (Stitch)
Post Production / VFX
Visual Effects: Joseph Bicknell (Cheat)
VFX Supervisor: Simone Ghilardotti
Production Manager: Alli Albion / Zoe A’Court
Production Designer: Gordon Allen / Parabella
Production Company: Blinkink
Producer: Kevin Harwood
Executive Producer: Bart Yates
DOP: Simon Paul
Director: Parabella - Michael Please / Dan Ojari
Category: Publications and media , Tv and radio
Genre: Animation , Music & Sound Design , Music performance