Wake The Town Handles Music Duties on House of Fraser’s Cliché-Defying Christmas Ad
‘Christmas Is Coming For You’ & it’s time to embrace the holiday fun with the help of House of Fraser! That’s the message in this high-paced, brilliantly Suzette Brissett-choreographed spot which foregoes the usual seasonal trappings to highlight the “abundance of style” on offer at the retailer as 2016 draws to a close.
Helmed by acclaimed music video director Emil Nava the slick as heck visual is complemented beautifully by the distinctively sumptuous vocal of Laura Mvula who modernises the iconic ‘Ready or Not’ to provide a memorable slice of sonic glamour. The chanteuse amplified the spot further with a live performance at House of Fraser’s Glasgow store.
John Connon, Wake The Town’s Creative Director, was brought on-board early into the project helping provide the audio to which all latter choreography was set to. The result? An energetic, rip-roaring spot filled with festive glitz that wonderfully stands out from the more traditional seasonal fare.
Producers: Samara Zagnoiev, Julia Methold
Creatives: Anna Carpen, Alex Delaney, Oli O'Neill
Creative Agency: 18 Feet & Rising
Business Director : Adrienne Little
Assistant Producer: Joel Wilson, Lewis O'Brien
Account Manager: Ella Rybacki
Music and Sound
Music Supervision: Wake The Town
Creative Director: John Connon
Editor: Ellie Johnson
Edit Company: Speade
Post Production / VFX
Producer: Alannah Currie, Josh Robinson
Post Production House: Electric Theatre Collective
Production Company: OB Management
Producer: Alicia Farren
Director: Emil Nava
DOP: Simon Chaudoir
Genre: Music & Sound Design