Vueling Invites Travelers to Experience Cities from a New Perspective

Blur has produced 'We Love Places' directed by Ginesta Guindal for the airline Vueling. 

Aiming to connect the interests of its flyers to different destinations around the world, this vibrant spot looks to promote the new trend of relating the essence of the cities in a personal and unique way. 

Created by McCann Group Spain, this campaign shows that there is no longer one single way to visit cities. Moving away from typical places of tourism, Vueling tells us that there are a million ways to explore and make the most out of our travels, offering us destinations seen from a different perspective. 

Shot in different cities around Europe, this campaign includes an extensive cast of exuberant and cheerful young people who through very natural actings are seen having fun. Like this, the spot displays a great array situations, from dancing in Paris, to skateboarding in London, or even swimming in Barcelona, all given in distinctively original situations, with a carefree attitude that immediately make us want to be part of every one. The mix of formats, including the use of a Sony Hi8 camera, adds to the sense of diversity that the spot looks to communicate. Full of color and movement, we are invited to experience cities as a local instead of a tourist, making it our very own. 

The campaign consists of two versions of 20 seconds and 60 seconds for television, cinema and online. with original music by Maik Maier.