Volkswagen Pushes its 1% Finance Comparison Rate in New Retail Campaign via DDB Sydney
This month, via DDB Sydney, Volkswagen has launched a new retail campaign that challenges the cluttered automotive retail category, where consumers are constantly bombarded with offers, and highlights that it's often just 1% of offers that truly cut-through with potential customers.
Says Ben Welsh, chief creative officer, DDB Sydney: "Classic Volkswagen work is simple, nuanced and cuts through. This is classic Volkswagen work and shows how brand and retail can combine forces."
Volkswagen's 1% campaign launched with two 30-second TVC executions and supported by radio, digital, press and OOH.