Volkswagen Pushes its 1% Finance Comparison Rate in New Retail Campaign via DDB Sydney
This month, via DDB Sydney, Volkswagen has launched a new retail campaign that challenges the cluttered automotive retail category, where consumers are constantly bombarded with offers, and highlights that it's often just 1% of offers that truly cut-through with potential customers.
Says Ben Welsh, chief creative officer, DDB Sydney: "Classic Volkswagen work is simple, nuanced and cuts through. This is classic Volkswagen work and shows how brand and retail can combine forces."
Says Ben Wilks, general manager, Volkswagen Group Australia: "This is a great offer, and I challenged DDB Sydney to make it standout in what is truly a cluttered category. I'm thrilled with what's been delivered and have no doubt this fresh approach will resonate with Australians."
Volkswagen's 1% campaign launched with two 30-second TVC executions and supported by radio, digital, press and OOH.
Volkswagen's 1% campaign launched with two 30-second TVC executions and supported by radio, digital, press and OOH.
