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Creative

Volkswagen and DDB Sydney Launch Substantially More Censored TVC for the Amarok V6

Volkswagen Commercial Vehicles' censored 'Too Powerful For TV' Amarok V6 spot re-launches, after it proves to be too powerful for TV. But will it still be 'Too Powerful For TV'?

Volkswagen and DDB Sydney Launch Substantially More Censored TVC for the Amarok V6

During the weekend of the Bathurst 1000, Volkswagen Commercial Vehicles premiered its 'Too Powerful For TV' campaign for the new Amarok V6 Ultimate 580 via DDB Sydney

Many will be aware that, despite the best efforts of agency and client, the Amarok was still deemed to be too powerful for TV.


Revised-Road-Train-Models.jpgThe ruling garnered international attention, and from Norway to the United States, debate waged on whether advertising standards in Australia were farcical or fair.

However, as a responsible advertiser, VolkswagenRevised-Road-Train-sequence.jpg Commercial Vehicles took the ruling in their stride and with the help of DDB Sydney, have re-edited and substantially censored versions of the original ad, some of which will begin re-airing from today.

Says Nick Reid, national marketing manager: "We always knew we would be up against it trying to demonstrate the power of this ute. While weAmarok_Tussock.jpg were confident in our original solution, we understand that with great power comes great responsibility, and we sincerely hope this further censored version of our commercial addresses any and all concerns. Should the Amarok prove to still be too powerful for TV however, we're committed to upholding any rulings by the Ad Standards board and will endeavour to further pacify its capabilities on screen."

Says Jade Manning, creative partner, DDB Sydney: "We're really proud of the impact the 'Too Powerful for TV' campaign has had so far, and we're confident that this further censorship of the Amarok's ability will still give Australians a sense of the power of this class-leading ute."

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Creative Agency

Creative Agency: DDB Sydney

Chief Creative Officer: Ben Welsh

Business Manager: Luke Thistleton

Digital Business Director : Christelle Quillien

Senior Business Director: Astrid Noble

Creative Partners: Jade Manning, Vincent Osmond

Media Agency: PHD Sydney

Lead Producer: Tania Jeram (Lead Senior Producer)

Senior Creatives: Tim Woolford, Tommy Cehak

Head of Integrated Content: Sevda Cemo

Senior Digital Art Director: Berengere Sottas

Planning Partner: Graham Sweet

Senior Designer: Paul Jansen

Executive Producer: Tara Ford

Managing Partner: Nick Russo

Production Company

Production Company: Goodoil Films

Executive Producer: Sam Long

Director: Adam Stevens

DOP: Daniel Ardilley

Producer: Catherine Warner

Editor: Mark Burnett from The Editors, Sydney

Grade: Ben Eagleton from BE

Post Production: Blockhead VFX, Sydney

Assistant Editors: Grace Eyre from The Editors, Sydney

Sound Engineer: Anthony Aston, Rumble Studios

Online Editor: Nigel Mortimer, Stefan Coory

Music: Johnny Green, Rumble Studios