Voices of X Factor & Big Brother Reveal Reality TV's Richest for The Sun

This weekend sees the release of The Sun on Sunday’s Reality TV’s Richest, a brand new free magazine revealing the top 50 richest reality TV stars. 

Reality TV’s Richest is a two-part magazine, free with The Sun on Sunday. The first part (50-26) of the inaugural list will be published on 7th September, with the second (25-1) a week later on 14th September.

The marketing campaign featuring the advertising creative by Grey London will launch on Channel 5 today – and who better to announce its arrival than the two biggest voices in reality TV, to appear together on TV  for the first time.

The Sun on Sunday and Grey London - part of WPP’s Team News – have recruited none other than Marcus Bentley (the voice of Big Brother) and Peter Dickson (the voice of The X Factor). 

From the moment the men arrive in velvet suits and a yellow hummer it’s gloriously over-the-top and unashamedly showbiz. There are explosions, fireworks, ticker tape, a studio full of dry-ice and smoke. The epic spot was created by Lex Down and Clemmie Telford and creatively directed by Dave Monk at Grey London. It was shot by Chris Balmond through Outsider.

Rachel Richardson, Editor of Fabulous, whose editorial team chose to use inspired Andy Warhol imagery for the magazine front cover, said, "Whether you're into The Great British Bake Off or Keeping Up with The Kardashians, Brits have an insatiable appetite for reality TV.

“The big shows make celebrities out of the real people who star in them and it doesn't seem to matter whether you win or lose - if you're memorable you can go on to command mind-bogglingly high fees for your endorsement and participation in other TV shows.

“For the first time we are charting the wealth and earning power of these reality stars and revealing them in Reality's TV's Richest 2014. The list proves that whilst these people might start off 'normal', their bank balances certainly don't stay that way."

The launch of Reality TVs Richest will be supported by a marketing and communications campaign that spans online, print, Video On Demand, as well as PR and social media. MSIX brokered a deal with Channel 5 to run ad spots and on air twitter competitions, including  spots during Celebrity Big Brother. National and regional publicity will be handled by tpf – the promotions | publicity factory.