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Creative

Vodafone's Ultimate Speed Campaign Starring Martin Freeman is Out of This World

Created by Ogilvy with post production by Framestore, the tongue-in-cheek spot shows an astronaut team in distress

Vodafone's Ultimate Speed Campaign Starring Martin Freeman is Out of This World

Today, Vodafone UK launches the next instalment of its marketing campaign with much-loved British actor, Martin Freeman, and offers eagle-eyed viewers a discount off Google Home products. 

The campaign highlights Vodafone’s pledge to deliver home broadband customers a guaranteed minimum speed. The Ultimate Speed Guarantee, which launched this week for home broadband and small business customers, promises guaranteed broadband speeds customers can rely on or money off until its fixed.

The TV advertisement begins with a spaceman floating through space, trying to make his way back to a space station before his oxygen depletes. The camera angle then switches to reveal Freeman is playing an online spaced-themed game. Unfortunately, Martin loses connection at the most crucial part of the game, much to the disappointment of his friend who is left abandoned in outer space. 

Working with Framestore, the BAFTA and Oscar-winning studio famous for its visual effects work in films such as Gravity, Guardians of the Galaxy and Blade Runner 2049, the advert incorporates computer-generated graphics of the space station and a fully CG astronaut, Martin’s friend in space. British composer, music producer and songwriter Peter Raeburn composed the music and featured 54 musicians as part of the final recording.

Attentive viewers of the TV advert can try to spot a hidden six digit code which will give them  a 20% discount off Google Home products, including Google Home, Google Home Mini and Google Chromecast Ultra, when they visit www.vodafone.co.uk. All customers have to do is complete the purchasing journey and enter the hidden code at the checkout. This offer is valid for a limited time only, from 2 March until 10 June 2018, and can only be used in conjunction with Google Home products purchased online from Vodafone UK.

Glafkos Persianis, Commercial Director at Vodafone UK says: “It’s great to have Martin back on our screens, this time demonstrating how unreliable broadband can really ruin those most important moments, whether it’s a plot-twist reveal at the end of a film or the winning moment of an online game. That’s why we have launched our Ultimate Speed Guarantee.”

The TVC launches on Friday 2nd March and will feature in primetime shows such as Ant and Decs Saturday Night Takeaway, The Voice and Celebrity Bake Off. The rest of the integrated campaign will feature across above the line, out of home, social, radio, press and digital executions.
 
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Client

Advertiser: Vodafone

Creative Agency

Creative Agency: Ogilvy & Mather Advertising

Chief Creative Officer: Mick Mahoney

Managing Partner: Jon Tapper

Agency Production: Kim Parrett

Account Managers: Tania Zorrilla

Account Executive: Amy Dooley

Planners: Charlotte Walters

Planning Partner: Sandie Dilger

Creative director: Richard Barrett and James Manning

Production Company

Production Company: Biscuit Filmworks

Executive Producer: Jeff Low

Producer: Sam Chitty

Post Production / VFX

Post Production Company: Framestore

Colourist: Steffan Perry

VFX Supervisor: Chris Redding

Compositor: Chris Redding, Sam Meisels

CG: Mathias Cadyck, Charlie Bayliss, Rafael Ray Camacho, Adam Chabane, Michael John, Johannes Sambs, Sondre Utheim

Creative Director: Jordi Bares

CG Artist: Alice Roseberry-Haynes, Marnie Pitts, Henrique Campanha

Designer: Nikola Yordanov (Screen)

VFX Senior Producer: Josh King

Rigging: Andy Butler

Animators: Gez Wright, Felice Minieri

Line Producer: Lara Marshall

Music

Sound Production: Soundtree

Producer: Jay James

Sound Design: Henning Knöpfel

Animation

Lead Lighting: Sebastian Mayer, Jordi Bares

Talent Acquisition

Talent Acquisition: Talent Republic

Category: Internet , Utilities

Genre: Action , Apps , Digital , Experiential , PR , People