Created by Ogilvy with post production by Framestore, the tongue-in-cheek spot shows an astronaut team in distress
Today, Vodafone UK launches the next instalment of its marketing campaign with much-loved British actor, Martin Freeman, and offers eagle-eyed viewers a discount off Google Home products.
The campaign highlights Vodafone’s pledge to deliver home broadband customers a guaranteed minimum speed. The Ultimate Speed Guarantee, which launched this week for home broadband and small business customers, promises guaranteed broadband speeds customers can rely on or money off until its fixed.
The TV advertisement begins with a spaceman floating through space, trying to make his way back to a space station before his oxygen depletes. The camera angle then switches to reveal Freeman is playing an online spaced-themed game. Unfortunately, Martin loses connection at the most crucial part of the game, much to the disappointment of his friend who is left abandoned in outer space.
Working with Framestore, the BAFTA and Oscar-winning studio famous for its visual effects work in films such as Gravity, Guardians of the Galaxy and Blade Runner 2049, the advert incorporates computer-generated graphics of the space station and a fully CG astronaut, Martin’s friend in space. British composer, music producer and songwriter Peter Raeburn composed the music and featured 54 musicians as part of the final recording.
Attentive viewers of the TV advert can try to spot a hidden six digit code which will give them a 20% discount off Google Home products, including Google Home, Google Home Mini and Google Chromecast Ultra, when they visit www.vodafone.co.uk.
All customers have to do is complete the purchasing journey and enter the hidden code at the checkout. This offer is valid for a limited time only, from 2 March until 10 June 2018, and can only be used in conjunction with Google Home products purchased online from Vodafone UK.
Glafkos Persianis, Commercial Director at Vodafone UK says: “It’s great to have Martin back on our screens, this time demonstrating how unreliable broadband can really ruin those most important moments, whether it’s a plot-twist reveal at the end of a film or the winning moment of an online game. That’s why we have launched our Ultimate Speed Guarantee.”
The TVC launches on Friday 2nd March and will feature in primetime shows such as Ant and Decs Saturday Night Takeaway, The Voice and Celebrity Bake Off. The rest of the integrated campaign will feature across above the line, out of home, social, radio, press and digital executions.
Ogilvy & Mather Advertising
Chief Creative Officer:
Richard Barrett and James Manning
Post Production / VFX
Post Production Company:
Chris Redding, Sam Meisels
Mathias Cadyck, Charlie Bayliss, Rafael Ray Camacho, Adam Chabane, Michael John, Johannes Sambs, Sondre Utheim
Alice Roseberry-Haynes, Marnie Pitts, Henrique Campanha
Nikola Yordanov (Screen)
VFX Senior Producer:
Gez Wright, Felice Minieri
Sebastian Mayer, Jordi Bares