Vodafone Wants Us to ‘Be Unlimited’ with Clone-Tastic 5G and Data Launch
Vodafone has today revealed a new brand campaign entitled ‘Be Unlimited.’ The campaign, from Ogilvy UK, coincides with the launch of the brand’s new Unlimited plans, that see Vodafone become the first network to offer customers unlimited data on 5G. It will seek to demonstrate the possibilities that 5G and Vodafone’s Unlimited data plans can unlock.
A collaboration between Vodafone and WPP Team Red, the campaign will use the latest data-enabled media innovations, such as the first ever ‘Discover Now’ sponsorship on Spotify. It will create unique telco first experiences, including Screen X in 12 cinemas across the UK, and will reach 98% of adults in the UK more than 15 times. Out of home advertising will play a significant role in the campaign with station dominations and Piccadilly Circus Lights as well as special builds ensuring full coverage of the new campaign and Vodafone’s new Unlimited and 5G offer.
A new television commercial from award-winning UK directors Si & Ad launched today and will air during some of the UK’s most popular programmes. Featuring the track 'Truth,' a unique collaboration between Alicia Keys and Mark Ronson, the film harnesses the power of music and movement to bring the new Unlimited proposition to life in a positive and upbeat way. It also showcases fashion from ten young designers from across the country, hailing from schools such as Central Saint Martins, Glasgow School of Art and Winchester School of Art. At the heart of the campaign is the celebration of Vodafone as a British brand and working with UK talent will be a key focus.
Using a data-driven approach, the advertising will be targeted to appear at those times and in those places where the need for unlimited data is greatest, for example as an alternative to WiFi hot-spotting.
In addition to the brand campaign, Vodafone is also investing in a revamp of all of its 400 stores; an improved web experience and a new version of the Vodafone App. Vodafone’s handset packaging will also be re-designed to have a new fresh and modern feel and provide a premium box opening experience.
