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VML Utilises AI for NY Fashion Week to Reveal Fearlessly Independent Fashionistas

14/09/2018
Group745
Advertising Agency
Kansas City, USA
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Using AI, VML gathered fashion trends, colours, patterns and types of things people are wearing from the streets of NY and taught a computer to identify them
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To launch New Balance’s Fresh Foam Cruz Nubuck shoes, VML celebrated the fearlessly independent—those that go their own way and cultivate their own style, not based on the majority, but rather based on their own unique perspectives.

Using AI, VML gathered fashion trends, colours, patterns and types of things people are wearing from the streets of NY and taught the computer to identify what the trends are and call out those who statistically stood out from the crowd. 

The video and study figures below give an enlightening and brief insight into the AI computer's discoveries. 

Exception Spotted: Martina McFlyy

Q: How would you describe your personal style?

A: “I hate trends…Honestly, I just kinda’ do what I feel….and I kinda’ veer off. Like, if people are going right, I go left.

Exception Spotted: Conrad Byer

“I dress more so with my emotions instead of with the trends and going out to look chic and have a great outfit. I kinda just wake up and decide who I’m gonna’ be, how I’m gonna’ feel, and what I’m gonna’ look like”

Stats the AI observed:

- 50% of people in soho are wearing black tops

- 63% of people in soho are wearing black

- 90% of people in soho are wearing neutral colors

- 71% of people in soho wearing color are wearing dark color

- 83% of people in soho wearing color are wearing solids

- 1 in 3 people in soho wearing color are wearing blue

- 1 in 4 people in soho wearing patterns are wearing floral

Credits
Work from VML US
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