Vizeum Wins Global Media Remit for Groupe SEB

Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes digital and offline media as well as CX, CRM and E-Retail across multiple international markets.

Guillaume Planet, VP Media & digital marketing, Groupe SEB said: “We are at a turn when it comes to the client - agency relationship and our model for collaboration. In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”

Thomas Le Thierry, global president, Vizeum said: “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create long lasting relationship with the end consumer through CX. They were looking for a global agency partner with an established team in hubs (Paris, NYC and HK) and strong localised experience in managing large brand portfolios. Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations. We are delighted to be partnering with Groupe SEB and leverage media communication to actively contribute to their success.”

Duncan Smith, president, Vizeum US said: “We’ll be working as Vizeum with Groupe SEB across the Americas, helping to build their premium portfolio of brands with a performance and purpose driven mindset,” said Duncan Smith, president, Vizeum US. “From Canada to Colombia and everywhere in between, this new relationship is designed to help Groupe SEB grow their business as well as their brands. Our unique capabilities in people-based marketing, especially in the US through M1, will help to add increased precision and relevance across all touchpoints.”