Vellas Portrays the Fight of Female Artists in Film for Brazilian Museum

F/Nazca Saatchi & Saatchi and director Vellas show the fight of female artists in this beautiful campaign for the Pinacoteca de Sao Paulo gallery’s Radical Women - Latin American art 1960-1985 exhibition.  

Vellas wanted to portray the tension regarding the persecution of minorities. His film utilises metaphors to portray the struggles of Latin American women, who used their art to break established paradigms of society and the art world. Some of the main works that comprise the exhibition are recreated throughout the film, showing the resistance and also the legacy that these women left with their art. 

Cecilia Fajardo-Hill, who alongside Andrea Giunta is responsible for curating the exhibition, says: “The lives and works of these artists are overlapped with experiences of the dictatorship, the imprisonment, the exile, torture, violence, censorship and repression, but also with the emergence of a new sensibility.”

The campaign also includes print ads, gift shop items and OOH media that inspires and challenges the public to visit the first ever collective exhibition that maps the influence of contemporary Latin American female artists on the international art scene. The film's production was serviced by Salado in Uruguay. 

Fifteen countries will be represented at the exhibition by 120 artists, gathering more than 280 works in photography, video, painting, and other. The work of these Latin American artists was a way of dealing with the dense social and political atmosphere of that period strongly marked by patriarchal power.