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Vain Vikings Battle for Snaps in Ad for Swiss Photo Book Brand

Walker Advertising Zurich channels Norse vanity with spot directed Ben Gregor through Knucklehead

Vain Vikings Battle for Snaps in Ad for Swiss Photo Book Brand

ifolor, Switzerland’s leading provider of personalised photo books, has taken an unusual approach to remind us that our greatest moments can live forever within the pages of their beautifully printed books.

Created by Walker Zurich, this left-field 60 second TV ad joins a bloody skirmish between two gangs of Viking re-enactors. However, swords give way to selfie-sticks and cameras as the warriors are more concerned with posing mid-battle for a quick selfie than they are with defeating each other. 

The comedic action was directed by Knucklehead’s Ben Gregor and written by Roger Beckett.

Creative Agency

Creative Agency: Walker Advertising Zurich

Creative Director: Jenny Grunberg, Pius Walker

Copywriter: Roger Beckett

Production Company

Production Company: Knucklehead

Director: Ben Gregor

DOP: Christopher Sabogal

Producer: Sara Cummins


Editor: Ben Stephens @ The Whitehouse

Post Production / VFX

Post Production Company: Finish 

Colourist: Paul Harrison

Producer: Cheryl Payne

Flame: Steven Murgatroyd, Jason Watts, Andy Copping


Sound Design: Parv Thind @ Wave

Category: Cameras , It, phones, Av and computers

Genre: Comedy