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Usain Bolt "Celebrates to Win" in Dance Extravaganza for Maison Mumm, 3 months, 2 weeks ago

The Buzzman campaign launches the brand's new motto: "Don't Win to Celebrate. Celebrate to Win"

Usain Bolt "Celebrates to Win" in Dance Extravaganza for Maison Mumm

Maison Mumm reveals its new multimedia international campaign from November 2nd with Usain Bolt.

Created with its French advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset: a focus on panache and positive thinking.

Usain Bolt’s impressive achievements are the result of an outstanding state of mind: foolproof optimism and hard training. This singular mental strength has enabled him to win a race even before it began.

Directed by Luis Cervero (Pharell Williams, Justice), the film stages the athlete with the former Miss Universe’s Jamaican runner-up, Yendi Philipps, on a music track by TKAY. The festive and staggering atmosphere echoes Bolt exceptional career.

Senior Brand Manager : Auriane Bourdin

Managing Director: Nicolas Tracz

Global Brand Director: Louis De Fautereau, Guillaume Pétavy Meynier (Prestige)

Advertiser: Maison Mumm

Creative Agency

Producer: Ayman Jaroudi

Social Media: Maxime Hock, Elisabeth Ricard

Head of TV / Production: Vanessa Barbel

Vice President: Thomas Granger

Senior Planner: Clément Scherrer

President: Georges Mohammed-Chérif

PR: Suzanne Langlais & Julie Claeyman

Managing Director: Julien Levilain

Head of Social: Julien Scaglione

Head of Communications Strategy: Amélie Juillet

Head of Account Management: Maïté Orcasberro

Executive Creative Director: Georges Mohammed-Chérif

Creative Agency: Buzzman

Copywriter: Romain Pergeaux

Art Director: Souen Le Van

Account Manager: Marie Henaff

Music and Sound

Music Supervision: Frédéric Schindler / Too Young


Audio Post Production: Schmooze


Post Production / VFX

Post Production House: Mikros

Production Company

Production Company: Control

Producer: Jacques Etienne Stein

Director: Luis Cervero

Category: Alcoholic drinks , Wines

Genre: Action , Fashion & Beauty , Luxury , People , choreography