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Creative

Usain Bolt "Celebrates to Win" in Dance Extravaganza for Maison Mumm

lbbonline.com, 6 months, 2 weeks ago

The Buzzman campaign launches the brand's new motto: "Don't Win to Celebrate. Celebrate to Win"

Usain Bolt "Celebrates to Win" in Dance Extravaganza for Maison Mumm

Maison Mumm reveals its new multimedia international campaign from November 2nd with Usain Bolt.

Created with its French advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset: a focus on panache and positive thinking.

Usain Bolt’s impressive achievements are the result of an outstanding state of mind: foolproof optimism and hard training. This singular mental strength has enabled him to win a race even before it began.


Directed by Luis Cervero (Pharell Williams, Justice), the film stages the athlete with the former Miss Universe’s Jamaican runner-up, Yendi Philipps, on a music track by TKAY. The festive and staggering atmosphere echoes Bolt exceptional career.
Client

Advertiser: Maison Mumm

Managing Director: Nicolas Tracz

Senior Brand Manager : Auriane Bourdin

Global Brand Director: Louis De Fautereau, Guillaume Pétavy Meynier (Prestige)

Creative Agency

Creative Agency: Buzzman

Copywriter: Romain Pergeaux

Art Director: Souen Le Van

Producer: Ayman Jaroudi

Executive Creative Director: Georges Mohammed-Chérif

Head of TV / Production: Vanessa Barbel

PR: Suzanne Langlais & Julie Claeyman

Managing Director: Julien Levilain

President: Georges Mohammed-Chérif

Senior Planner: Clément Scherrer

Vice President: Thomas Granger

Head of Social: Julien Scaglione

Social Media: Maxime Hock, Elisabeth Ricard

Head of Communications Strategy: Amélie Juillet

Head of Account Management: Maïté Orcasberro

Account Manager: Marie Henaff

Production Company

Production Company: Control

Director: Luis Cervero

Producer: Jacques Etienne Stein

Post Production / VFX

Post Production Company: Mikros

Music

Music Supervision: Frédéric Schindler / Too Young

Audio Post Production: Schmooze

Artist: TKAY MAIDZA

Music : TENNIES

Category: Alcoholic drinks , Wines

Genre: Action , Fashion & Beauty , Luxury , People , choreography