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Hires, Wins & Business

Unlimited Group and Goodstuff Celebrate Shared Entrepreneurial Culture with Partnership

Media agency Goodstuff and Creston’s Unlimited Group have formed a partnership to bring media and creative closer than ever.

Unlimited Group and Goodstuff Celebrate Shared Entrepreneurial Culture with Partnership

The partnership, in recognition of the common dedication to innovation and entrepreneurialism of all parties, sees the agencies jointly pitch for integrated opportunities. When working together for new opportunities, Goodstuff will operate as Goodstuff Unlimited.

It enables Unlimited to offer first-class media planning and buying services to clients, extending its full-service capabilities.

Goodstuff will have the power to build on its ‘Media & Some’ offering by working with agencies such as TMW Unlimited and The Real Adventure Unlimited, as well as using Unlimited’s PR, insight and consultancy capabilities.

Goodstuff and 18 Feet & Rising Unlimited have previously worked together on House of Fraser work, particularly successfully on the “Your Christmas, Your Rules” campaign at the end of last year and summer 2015’s Kopparberg Urban Forest campaign.

Barrie Brien, Group Chief Executive of Creston and the Unlimited Group, commented: “Both Goodstuff and the Unlimited Group offer a streamlined, agile alternative to the traditional groups, while delivering unrivalled results for brands.

“With integrated pitches on the rise, it’s important we have a trusted partner that fits with our existing marketing communications and consultancy expertise, offering a better solution to the siloisation of marketing than ever before.”

Andrew Stephens, Founding Partner of Goodstuff, said: “At Goodstuff we’ve had great experience of working with 18 Feet & Rising and are impressed by the integrated offer of the whole Unlimited Group, particularly their data and research capabilities. The possibilities are unlimited.”

Genre: PR