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UNICEF Launches Innovative Fundraising Blockchain Tool

Created by BETC, 'game chainger' utilises computer graphics cards to generate cryptocurrency that goes straight into UNICEF’s bank account

UNICEF Launches Innovative Fundraising Blockchain Tool

Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the GAME CHAINGERS initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum.  
 
The idea for the project stemmed from the war in Syria, which has created the largest humanitarian crisis of modern times, yet paradoxically it has received very little support.  
  
Nowadays, organisations rely more and more on charitable donations. The recruitment of donors is a huge challenge; the same people tend to be asked to give and are often approached in the same way. This is not a scoop, but rather an observation: the donor population is getting older, 71.6% of donors are over 50 years old. UNICEF has sought to uncover a new group of givers by developing a new way to give! 

 
Game Chaingers is a new fundraising tool, the first that uses the blockchain based  cryptocurrency Ethereum.

This innovative solution is aimed at a new generation of givers: the 711 million gamers in the world and the eSport community, or anyone who has a large graphics card in their computer. 
 
The Game Chaingers project calls out not only to gamers but to anyone who has a computer with a large graphics card. All that it takes to start donating is the quick installation of the Game Chaingers mining software.  
 
The project then uses a dedicated platform which harnesses the computing power of all the connected graphics cards, to mine Ethereum for UNICEF. The idea is to harness the maximum number of graphics cards from PCs all over the world to generate funds through cryptocoin mining. This small revolution is made possible through graphics cards and givers don’t even need to spend a single euro to support UNICEF’s work. 
 
Subsequently, each giver can launch or halt the software whenever they wish to raise money for UNICEF, the method is non-binding.  
 
Ethereum, like other cryptocurrencies, uses a decentralised system. Ethereum transactions between individuals are authenticated, not by central trusted third parties (as with banks), but using a network of individual or professional computers known as miners. In return for allocating some of the computing power from their computers (predominantly from their graphics cards) to the network, miners are rewarded in Ethereum, this process is known as mining. 
 
The cryptocoins mined by participants go straight to UNICEF’s account and the amount can be publicly viewed at any time on the site www.chaingers.io 
Client

Advertiser: UNICEF

Creative Agency

Creative Agency: BETC

Art Director: Pierre Jungers

Producer: Bao Tu NGoc (Lead)

Executive Creative Director: Stéphane Xiberras

Client Servicing: Ann Avril Christine Chevalier Hubert Chaminade

Technology: Boris Le-Berre

Agency Manager: Catherine Emprin Quentin Derviso

Copywriters: David Campese Tiampa Bamrounsavath

Production Company

Production Company: MAKE ME PULSE

Music

Creative Director: Christophe Caurret

Category: Charity , Corporate and social

Genre: Apps , Digital , Experiential