UM Singapore takes fun seriously, by Pat Lim, MD of IPG Mediabrands, Singapore
This wasn’t just any Wednesday event celebrating getting over the hump party; it was the day when UM Singapore let their hair down put some music on and gave Music Matters a cheery start to their 3-day music festival that ran from 22-24 May. As the official “Green Room” at Clarke Quay, UM offices played the nerve centre from where the music festival will be live streamed to international audiences on You Tube as well as play host to the up and coming bands to conduct interviews and prep themselves before doing their gig on the stage.
From the very first day, the offices were abuzz with activity with artists milling around, lights and camera equipment, control panels for sound, light and vision, intermixed with fun and laughter. The team got into the swing of things dressing up as rock stars with make-up, hairdos, accessories and all that jazz. Yes, we do take fun seriously and have fun in whatever we do. We are after all such a very diverse bunch with so many nationalities, backgrounds, languages and cultures that fun is the only thing what binds us together. It is an integral part of our ‘happiness culture’, a value we hold dear across our various agency brands.
So when we were presented with the opportunity to partner with Music Matters and share a completely different way of experiencing the musical journey, it was met with a unanimous cheer of excitement by our team, particularly the young ‘rookies’ and our Happiness Mayors. It has been wonderful opening up our offices and being at the heart of all the buzz and excitement. We are definitely living it to the hilt.