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Creative

Uber Riders Say ‘See You Soon’ to Customers in New Campaign by The Special Group

The campaign focuses on fast pickup times with the Uber app that 3.8 million Aussies rely on

Uber Riders Say ‘See You Soon’ to Customers in New Campaign by The Special Group

Whether you're running late to meet friends, rushing home to see the kids, or just heading home after a long day at work, there are moments when every minute counts.

With more than 60,000 driver-partners on the road and an average wait time of under four minutes across Australia, you can rely on a ride when you need it most. This is the focus of Uber's latest brand campaign with Special Group, 'See you soon', and how it provides certainty to 3.8 million riders across Australia, who rely on the ridesharing platform every day.



Says Steve Brennen, marketing director for Australia and New Zealand, Uber: "We believe that good things can happen when people move - opportunities appear, open up, and become reality. There are times when you need to get from A to B quickly and we are committed to helping Australians access the fastest pickup times possible. Given the high number of driver-partners who provide reliable trips every day, when Aussies are ordering a ride with Uber and saying 'see you soon' to their mates or loved ones, they really mean it."

Hug CB.jpgSays Tom Martin, ECD, Special Group: "'See you soon' is a simple, beautiful reflection of real life. Most of us don't even realise how often we say it, particularly whenAirport CB.jpg getting a ride with Uber."

Says Julian Schreiber, ECD, Special Group: "It's three words said every day by people regardless of age, life stage or situation. We knew this was a powerful sentiment that perfectly expressed how people feel about the reliability of the Uber app."

Uber has beenParty CB.jpg operating in Australia for nearly six years, with riders and driver-partners firmly embracing ridesharing as a safe, reliable, and affordable way to get from A to B. Collectively, Uber driver-partners have travelled more than two billion kilometres on Aussie roads to date, bringing a wealth of trusted experience and knowledge to helpUber See You Soon Live OOH (1).jpg ensure riders get to their destination safely.

The campaign will run across TV, cinema, digital, social, OOH, live OOH and online radio. It will also be featured at the MCG during the AFL grand final.

The ad campaign follows Uber's recent brand refresh that was rolled out globally, including a simplified logo for the Uber app. The updated design is easily recognisable for the millions of users that rely on Uber to help them get from A to B on a regular basis.


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Creative Agency

Creative Agency: Special Group Australia

Digital Producer: Sharon Gray

Business Lead: Pip Shepherd

Chief Executive Officer: Lindsey Evans

Head of Production: Nick Lilley

Account Director: Caity Cowper

Planning Partner: Dave Hartmann

Social Strategist: Lauren Houghton

Digital Designer: Nguyen Tran

Executive Creative Directors: Tom Martin, Julian Schreiber

Digital Creative: Jesse McLallen

Executive Producer: Paul Johnston

Managing Partner: Cade Heyde

Production Company

Production Company: Exit Films

Director: Novemba

Producer: Fiona Pakes

Photographer : Andreas Smetana

Photography: Flint

Photographer: Andreas Smetana

Post: Drew Downes

Post Producer: Amelia Bromley

Post Production: The Butchery and Refinery

Editors: Rohan Zerna, Tim Chivers

Post Production / VFX

Retoucher: Cream Electric Art

Sound

Sound Company: Sonar Music

Other

Casting: Citizen Jane