Uber Riders Say ‘See You Soon’ to Customers in New Campaign by The Special Group
Whether you're running late to meet friends, rushing home to see the kids, or just heading home after a long day at work, there are moments when every minute counts.
With more than 60,000 driver-partners on the road and an average wait time of under four minutes across Australia, you can rely on a ride when you need it most. This is the focus of Uber's latest brand campaign with Special Group, 'See you soon', and how it provides certainty to 3.8 million riders across Australia, who rely on the ridesharing platform every day.
Says Julian Schreiber, ECD, Special Group: "It's three words said every day by people regardless of age, life stage or situation. We knew this was a powerful sentiment that perfectly expressed how people feel about the reliability of the Uber app."
Uber has been operating in Australia for nearly six years, with riders and driver-partners firmly embracing ridesharing as a safe, reliable, and affordable way to get from A to B. Collectively, Uber driver-partners have travelled more than two billion kilometres on Aussie roads to date, bringing a wealth of trusted experience and knowledge to help ensure riders get to their destination safely.
The campaign will run across TV, cinema, digital, social, OOH, live OOH and online radio. It will also be featured at the MCG during the AFL grand final.
The ad campaign follows Uber's recent brand refresh that was rolled out globally, including a simplified logo for the Uber app. The updated design is easily recognisable for the millions of users that rely on Uber to help them get from A to B on a regular basis.
Creative Agency: Special Group Australia
Digital Producer: Sharon Gray
Business Lead: Pip Shepherd
Chief Executive Officer: Lindsey Evans
Head of Production: Nick Lilley
Account Director: Caity Cowper
Planning Partner: Dave Hartmann
Social Strategist: Lauren Houghton
Digital Designer: Nguyen Tran
Executive Creative Directors: Tom Martin, Julian Schreiber
Digital Creative: Jesse McLallen
Executive Producer: Paul Johnston
Managing Partner: Cade Heyde
Production Company: Exit Films
Producer: Fiona Pakes
Photographer : Andreas Smetana
Photographer: Andreas Smetana
Post: Drew Downes
Post Producer: Amelia Bromley
Post Production: The Butchery and Refinery
Editors: Rohan Zerna, Tim Chivers
Post Production / VFX
Retoucher: Cream Electric Art
Sound Company: Sonar Music
Casting: Citizen Jane