U Clothing Celebrates Youth Culture with New Short from Joshua Osborne

Generator Films director Joshua Osborne captures 21st century, London youth culture in this short for U Clothing. 

Shot for the luxury street brand’s recent collection with creative director Elgar Johnson, the film follows skater Darius, keen cook Hamish and guitarist James as they discuss the diversity of youth culture in England’s capital. 

Credits

Concept & Creative Direction: Elgar Johnson

Cinematographer: Sam Ardley 

Director: Joshua Osborne