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Creative

Tugboat Bring An Epic Twist To Classic Japanese Folktale

lbbonline.com, Mon, Apr 07, 2014

Pepsi film has underlying notions of its battle with Coca-Cola

Tugboat Bring An Epic Twist To Classic Japanese Folktale

In Japan, there’s a folk tale of a hero who symbolises 'challenge'. His name is Momotaro (Peach boy). 

He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with.

Tugboat saw the story as the perfect opportunity to build the campaign for Pepsi's new 'Pepsi Zero' product line.

The popular folk story is told from the brands point of view in the first episode of the campaign series.

The spectacular story will continue through out the year, the next spot is scheduled around May 2014.


Credits


Client: Suntory Holdings Limited

Product: Pepsi Zero

Title: “The peach boy” Episode Zero

Duration: 90 sec  

Creative Agency: TUGBOAT


Creative Director: Yasumichi Oka, Shin Takaue

Copy writer/Creative Director: Taku Tada

Art Director: Seijo Kawaguchi

Director: Koichi Iguchi

DOP: Darren Lew

Producer: Masakatsu Kasai, Sunao Nonaka

Production company: Tohokushinsha Film Corporation

Other agency(s): Yomiko Advertising

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Category: Carbonated Drinks , Soft Drinks

Genre: Action , Storytelling , Visual VFX