• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Trouble Occurs When You Don't Care for Your Car in Comedic Renault Spot

Publicis Conseil shows what happens when you show no care for fixing your car with Renault Genuine Parts

Trouble Occurs When You Don't Care for Your Car in Comedic Renault Spot

When people have to change a part of their car, they tend to show disinterest in the way it’s done. They want a cheap, stress free, and immediate solution. In other words, they don’t want to care. 

Unfortunately, by doing so, they sometimes end up doing more harm than good. 

To illustrate this idea, Publicis Conseil has launched a new digital campaign for Renault, with a series of films directed by Côme Ferré and produced by Wanda. The films, the first of which can be watched below, presents four people who ultimately get into trouble they could have avoided if they cared to buy Renault Genuine Parts.


When you don’t buy Renault Genuine Parts for your Renault, you never know what can happen. The simple yet effective campaign has been on-air internationally since May 2019.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Renault

Clients: Karine Lorin, Carole Gaultier, Naomi Nascimento, Danielle Eggerickx, Julie Bokhobza

Production Company

Production Company: Wanda

Director: Côme Ferre

Producer: Claude Fayolle

DOP: Eugenio Galli

Photography: Point 11

Creative Agency

Creative Agency: Publicis Conseil

Executive Creative Director: Marcelo Vergara

Copywriter: Guillaume Sabbagh

Art Director: Matthieu Berthault

Co-President: Marco Venturelli

Account: Frederik Volpert, Arnault Bernardin

Strategic Planning: Barnabé Poncet

Digital Project Manager: Camille Boisjibault

Agency Producer: Sarah Bouadjera

Process Manager: Claire Diot

Category: Automotive , Cars

Genre: Comedy , People , Storytelling