Trojan Condoms & Rapper Lil Dicky Make a Splash at the MTV VMAs
On Sunday at the 2016 MTV Video Music Awards Shannon Boodram, YouTuber and clinical sexologist, walked the red carpet wearing a custom condom dress designed by Arielle Silva, in partnership with Trojan Brand Condoms. Boodram wore the dress to spark conversations and reinforce the importance of safe sex and consistent and correct condom usage.
Trojan also had two commercials featuring comedic rapper & XXL Freshman Class artist, Lil Dicky air during the VMA broadcast this Sunday. These spots build on Trojan’s ongoing work with MTV heading into the VMAs, including their 'MTV Guide To' series that highlights the importance of condom compliance and sexual health.
Creative Agency: Colangelo
Creative Director: Steve Tredennick
Producer: Ilene Richardson
Managing Director: Jim O’Neill
Senior Account Executive: Zak Mallard
Post Production / VFX
Production Assistant: Jeff Colangelo
Category: Condoms , Pharmacy