Tribal Worldwide Opens in Brazil
Agencies LDC and Salve, which are part of Grupo ABC and Omnicom Group, have merged to form SalveTribal Worldwide. The merger will bring Tribal Worldwide to Brazil, one of the most relevant digital companies in the world with presence in more than 42 countries. The arrival of Tribal Worldwide represents the first impact of Grupo ABC and Omnicom’s joint relationship.
SalveTribal Worldwide starts operations on March 1st and will work as a global digital-centric agency. It opens with over 200 team members and 30 clients. Alcir Gomes Leite will be the company’s President and Carlos Pitchu the CEO.
“We are extremely happy to have Tribal Worldwide in Brazil. We brought together two strongholds of Grupo ABC: LDC – one of the most relevant agencies in Brazil and Salve – a local native digital agency. We’ll have a digital and strategic integrated operation”. Says Juan Carlos Ortiz, President and CEO of Tribal Latina.
Guga Valente, CEO of Grupo ABC, highlights that this new agency is the first big step since their association with Omnicom Group. “This achievement is a clear result of our partnership with Omnicom. By bringing these two relevant agencies together, we give birth to one of the major digital integrated agencies in Brazil, with a local perspective and access to the latest/best industry capabilities in the world.”
Alcir Gomes Leite, President of SalveTribal Worldwide says: “LDC is one of the best agencies in Brazil, a huge brand with plenty of clients, it has a strong creative tradition, and from now on, not only creative but modern.”
Carlos Pitchu, fromer CEO at Salve, continues to assend in his professional path as CEO of SalveTribal Worldwide. “This union makes all of us stronger. SalveTribal Worldwide is not an online agency that works offline, nor the other way around. We are post-digital. A contemporary agency, totally focused in bringing the best and most strategic results to our clients.”
Genre: People , Strategy/Insight