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Creative in association withGear Seven
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Treat Your Taste Buds with RPM and Baileys' Treat Stop

30/11/2017
Advertising Agency
London, UK
239
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Baileys Treat Stop will open its doors on 4th December in London’s Covent Garden

Baileys is dialling-up the indulgence this December working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where you can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve.

Baileys Treat Stop will open its doors on 4th December in London’s Covent Garden, welcoming those seeking some deliciously festive indulgence to a wall-to-wall celebration of one of the UK's favourite seasonal treats.

Joanna Andrews, Baileys Senior Brand Manager, said, “Baileys Treat Stop is a Baileys fantasy land for fun loving grown-ups looking to treat up their pre-Christmas shopping trip, for imaginative Baileys fans who fancy flexing their creative cocktail creation skills or for friends just looking for the ultimate festive, indulgent retreat. There’s something to treat-up every taste, all under one decadent, sumptuous and totally delicious Baileys Treat Stop roof.”

Dom Robertson, Managing Director at RPM comments: "We’re really excited and proud to take Baileys Treat Stop to Covent Garden where their indulgent treats can be shared on this festival occasion"

Open until the 17th December, Baileys Treat Stop has something for everyone; a luxurious Alpine themed snug area to chill-out at your leisure, a bar serving delicious Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolate Luxe hot drinks, tasty expert workshops and an exclusive Baileys cocktail-style desert designed by well-known food and drink creators, all under one stylish roof.

Let your imagination run wild and design-your-own off-menu drink with a little help from the Baileys bar experts (if you need it!). Take your taste buds to the max by mixing and adding dozens of fabulous tastes and flavours to create something completely bespoke, just for you.

Once you’ve created your mouthwatering masterpiece, you can fuel your treat fantasies at the Treat Stop creation-station with irresistible sprinkles, treats and glitter to create the most picture-perfect, playful Baileys creations #TreatUp.

Baileys has teamed up with the aptly named The Treat Collective, a group of inspiring creators in the food and drink world,  to design an exclusive, playful and over-the-top Baileys treat - perfect for indulging yourself after a day’s Christmas shopping.

The Baileys Treat Stop is open from 4th December to 17th December (closed 11th December) for drop ins and ticketed workshops. Workshops will be held on Tuesday 5th, Wednesday 6th, Tuesday 12th and Wednesday 13th with two sessions per evening; 6:30pm - 8pm and 8:30pm - 10pm. Click here to get your tickets for the workshops.

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