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Creative

Transform Time with the TAG Heuer Connected Modular 45 and AKQA

TAG Heuer and AKQA design truly customisable timepiece that makes every moment exceptional

Transform Time with the TAG Heuer Connected Modular 45 and AKQA

TAG Heuer, in close collaboration with Intel, Google and AKQA, introduce TAG Heuer Connected Modular 45. With built-in GPS, fully water-resistant to 50m and fitted with Android Pay, this timepiece combines pioneering technology, modular design and Swiss watchmaking craft, to create a watch that is perfect for every moment of any day.

TAG Heuer Connected can transform into your elegant 3-hand for the office, your workout chronograph for sports or your GMT for adventurous weekends away.

TAG Heuer and AKQA designed and developed the watch experience with a set of 30 iconic TAG Heuer watch faces. The watch also features a collection of interactive themes, with the only authentic TAG Heuer watch face designed specifically to display live updates from Android Wear apps.

The TAG Heuer Studio on the watch and in the new companion app unlocks 4,000 ways to make TAG Heuer Connected a watch customised to personal preferences, lifestyle and time-keeping needs. Configurable options include colour of the dial, look of the metal and level of luminescence. Create and control a full collection of watch faces, or add a photo to keep your memories close. The app also features a hardware configurator highlighting a range of interchangeable modules, straps and lugs to complete the look of your unique timepiece.

Ajaz Ahmed, CEO of AKQA, said: “The TAG Heuer Connected represents a decisive advancement in personal expression through the synthesis of technology and creativity. The precious, indispensable timepiece will be cherished as it embodies the imaginative application of art and science with a new creation that’s inspired by precise Swiss tradition.”       

Category: Accessories , Clothing/fashion

Genre: Apps , Creative technology , Digital , Fashion & Beauty , Luxury