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Creative

Tom Brady, Carmelo Anthony and JaRule Help Foot Locker Announce 5th Annual Week of Greatness

BBDO New York , 2 weeks, 2 days ago

Created by BBDO New York, Foot Locker’s creative agency, they are the latest iteration of Foot Locker’s ongoing 'Foot Locker. Approved.' campaign

Tom Brady, Carmelo Anthony and JaRule Help Foot Locker Announce 5th Annual Week of Greatness

The Week of Greatness is the biggest week of the year at Foot Locker.  And to match the scale and excitement of the event itself, The Week of Greatness has traditionally been launched with some of the brand’s most memorable and iconic advertising.  From Mike Tyson returning Evander Holyfield’s ear to Manny Pacquiao prematurely celebrating the fight of the century, Foot Locker always goes a little bigger for The Week of Greatness (the always stoic Tim Duncan even knocked over a plant in his excitement a few years back).

To celebrate the five-year anniversary of The Week of Greatness, Foot Locker is debuting this week three new spots featuring a trio of greats from the worlds of sports and music.  Each one provides his own take on various aspects of greatness.  For example:

Tom Brady, arguably the greatest quarterback of all time, laments the fact that perpetual greatness often leads to excessive scrutiny. 

Check it out here: 


NBA superstar Carmelo Anthony discovers that perceived greatness is relative and that some critics will never be satisfied.

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Grammy-nominated and multi-platinum rapper Ja Rule expresses admiration for the Week of Greatness’ sustained success while doling out well-earned wisdom on the fleeting nature of greatness. 

Check it out here: 

Together, these three spots form a campaign that not only celebrates the return of The Week of Greatness at Foot Locker, but also provides a unique and humorous perspective on greatness itself. Created by BBDO New York, Foot Locker’s creative agency, they are the latest iteration of Foot Locker’s ongoing “Foot Locker. Approved." campaign.

Advertiser

Advertiser: Foot Locker

Creative Agency

Account Manager: Laura McWhorter

Chief Creative Officer: David Lubars

Account Director: Janelle Van Wonderen

Associate Creative Directors: Mike Motch, Austin Mankey

Executive Producer: Anthony Curti

Creative Agency: BBDO New York

Executive Creative Directors: Chris Beresford-Hill, Dan Lucey

Account Executive: Sam Henderson

Project Manager: Amy Orgel

Music and Sound

Sound Mix: Tom Jucarone, Sound Lounge

Offline

Executive Producer: Corina Dennison

Editor: Jason Macdonald

Edit Company: No 6

Edit Assistant: Ryan Bukowski

Producer: Malia Rose / Laura Molinaro

Production Company

Executive Producer: Ralph Laucella, Marc Grill

DOP: Darren Lew

Director: Jim Jenkins

Production Company: O Positive

Category: Clothing/fashion , Shoes

Genre: Digital , PR , People , Print