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Creative

Tom Brady, Carmelo Anthony and JaRule Help Foot Locker Announce 5th Annual Week of Greatness

Created by BBDO New York, Foot Locker’s creative agency, they are the latest iteration of Foot Locker’s ongoing 'Foot Locker. Approved.' campaign

Tom Brady, Carmelo Anthony and JaRule Help Foot Locker Announce 5th Annual Week of Greatness

The Week of Greatness is the biggest week of the year at Foot Locker.  And to match the scale and excitement of the event itself, The Week of Greatness has traditionally been launched with some of the brand’s most memorable and iconic advertising.  From Mike Tyson returning Evander Holyfield’s ear to Manny Pacquiao prematurely celebrating the fight of the century, Foot Locker always goes a little bigger for The Week of Greatness (the always stoic Tim Duncan even knocked over a plant in his excitement a few years back).

To celebrate the five-year anniversary of The Week of Greatness, Foot Locker is debuting this week three new spots featuring a trio of greats from the worlds of sports and music.  Each one provides his own take on various aspects of greatness.  For example:

Tom Brady, arguably the greatest quarterback of all time, laments the fact that perpetual greatness often leads to excessive scrutiny. 

Check it out here: 


NBA superstar Carmelo Anthony discovers that perceived greatness is relative and that some critics will never be satisfied.

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Grammy-nominated and multi-platinum rapper Ja Rule expresses admiration for the Week of Greatness’ sustained success while doling out well-earned wisdom on the fleeting nature of greatness. 

Check it out here: 

Together, these three spots form a campaign that not only celebrates the return of The Week of Greatness at Foot Locker, but also provides a unique and humorous perspective on greatness itself. Created by BBDO New York, Foot Locker’s creative agency, they are the latest iteration of Foot Locker’s ongoing “Foot Locker. Approved." campaign.

Client

Advertiser: Foot Locker

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars

Executive Producer: Anthony Curti

Executive Creative Directors: Chris Beresford-Hill, Dan Lucey

Account Executive: Sam Henderson

Project Manager: Amy Orgel

Account Manager: Laura McWhorter

Account Director: Janelle Van Wonderen

Associate Creative Directors: Mike Motch, Austin Mankey

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella, Marc Grill

Director: Jim Jenkins

DOP: Darren Lew

Offline

Edit Company: No 6

Editor: Jason Macdonald

Edit Assistant: Ryan Bukowski

Producer: Malia Rose / Laura Molinaro

Executive Producer: Corina Dennison

Music

Sound Mix: Tom Jucarone, Sound Lounge

Category: Clothing/fashion , Shoes

Genre: Digital , PR , People , Print