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Creative

Tigo Campaign Reunites Immigrants in Guatemala

Saatchi & Saatchi Worldwide, 3 years, 5 months ago

4am Saatchi & Saatchi brings families together

Tigo Campaign Reunites Immigrants in Guatemala

4am Saatchi & Saatchi has created a heart-rending new campaign for Tigo, with an emotional commercial based on the true story of two immigrants being reunited with their relatives in Guatemala for the first time in many years.

 


The commercial narrates the story of the thousands of immigrants that travelled to the USA in pursuit of the American dream, leaving everything behind, including families and friends. Enma is one of the immigrants who decided to leave her family for a new life in America.


While she was in the USA, her father died, leaving her mother alone. Tigo aims to bring families together before it’s too late with their Top-Ups. This is when the idea of bringing families together in time for the holidays was conceived. The commercial can be seen on our social networks and open TV channels in Guatemala.


Credits:
Client: Tigo Guatemala
Product: Tarjetas de Recarga Tigo USA
Agency: 4am Saatchi & Saatchi
Country: Guatemala
General Creative Director: Luis Samayoa
Regional Account Manager: Marcelo Alvarez
Account Manager: Hector Oliveros
Copywriter: Carlos Escobedo
Productor: Andre Oliveros
Account Executive: Francis Duarte
Product Company: Hispanic Group
Director: Nicolas Cuellar