Tigerair Names Leo Burnett Singapore Social Media AOR

Leo Burnett Singapore was recently appointed as Tigerair social media agency of record following a RFP exercise. 

The appointment will see Leo Burnett manage Tigerair’s integrated social media channels that includes Facebook, Twitter and Instagram across Singapore, Philippines, Hong Kong and Indonesia. 

Speaking about the appointment, Teh Yik Chuan, Director of Sales & Marketing of Tigerair said, “Leo Burnett has impressed us with their out of box thinking and understanding of our brand. The chemistry from both teams are strong and we’re looking forward to collaborative work.” 

Chris Chiu, CEO of Leo Burnett said “We are happy to be working with the Tigerair team. We were able to distil their brand in a honest way and showed how we could maximize Tigerair’s social presence to the next level. Rebecca Ang, General Manager of Leo Burnett who led the pitch also added “We are thrilled to be partnering Tigerair! We are ready to embark the Tigerair journey and continue to build the brand in this socially connected world across the region.” 

Tigerair is a subsidiary of Singapore Airlines Limited and is listed on the SGX Mainboard. Established in 2004, Tigerair is a leading Singapore-based no-frills airline that offers affordable travel options and a seamless customer experience. With a fleet of Airbus A320-family aircraft, Tigerair operates flights to 39 destinations across Asia such as Singapore, Bangladesh, Greater China, India, Indonesia, Malaysia, Maldives, Myanmar, Philippines, Taiwan, Thailand, and Vietnam. 

Tigerair empowers travellers to explore new destinations, and accumulate memorable experiences, by offering an increased network of destinations. It is also committed to maintaining the highest standards of safety, security and reliability.