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Creative

Thrifty Finds the Perfect Vehicle with a Smile in Latest ‘Decisions’ Ad

The campaign was developed by Saatchi & Saatchi Sydney as an extension of Thrifty's ‘Smiles All The Way’ proposition

Thrifty Finds the Perfect Vehicle with a Smile in Latest ‘Decisions’ Ad

Thrifty has launched ‘Decisions,’ an integrated campaign via Saatchi & Saatchi Sydney to promote its vast vehicle offering, delivered with a smile.

In an extension of its ‘Smiles All The Way’ proposition, Thrifty helps to keep customers moving in the right car for their needs, whatever they might be. From compact to commercial vehicles and everything in between, Thrifty’s famous customer service has Australia covered.


Says Rebecca Carrasco, executive creative director, Saatchi & Saatchi Sydney: “Thrifty have a vehicle to suit everyone and every situation, even the most challenging customers with the least likely cargo.

“Price and location remain the key drivers of rental choice but what sets Thrifty apart is its commitment to go above and beyond to keep customers smiling all the way.”

With one of the largest range of passenger and commercial vehicles on its fleet and more than 170 convenient locations around Australia, Thrifty is equipped to meet all types of personal, leisure or commercial rental needs, while remaining committed to providing great customer service every step of the way.

Says David Coutts, sales and marketing director, Thrifty: “Thrifty does more than just provide a great rental vehicle. We are passionate about ensuring all aspects of the rental experience keep our customers smiling. Thrifty’s mission is to continue to build our position as Australia’s most-loved car rental brand.”

The TV spots launched over the weekend and will be supported by print, online and radio.

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Production Company

Director: Tommy Thoms

DOP: Campbell Brown

Executive Producer: Tim Pietranski

Producer: Matt Reeder

Production Company: Prodigious

Creative Agency

Chief Creative Officer: Mike Spirkovski

Creative Agency: Saatchi & Saatchi Sydney

Creative Director: Sam Chappell

Executive Creative Director: Rebecca Carrasco

Group Account Directors: James Tracy-Inglis

Head of Broadcast: Renata Barbosa

Media Agency: Spark Foundry

Planning Director: Peter Pippen

Production Director: Greer Macpherson

Senior Art Director: Simon O’Neill

Senior Business Manager: Izabela Gustowski

Senior Copywriter: Anton Posa

Senior TV Producer: Michael Demosthenous

Category: Automotive , Trucks and Vans

Genre: People