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Three Reinvents the Rule Book with Punchy New Campaign

The Family collaborates with director Matt Bieler to launch new TVC from WHAM

Three Reinvents the Rule Book with Punchy New Campaign

London-based agency WHAM has launched a new major refresh for Three, bringing more energy, colour and life via a new creative platform called 'Threeality'. 

While each market — from Ireland to Indonesia and many others — is now bringing this to life, WHAM has worked particularly closely with Three in Italy to realise ‘Threeality’ there for the first time – creating a new TVC and integrated cross platform campaign in collaboration with the Three Italy brand comms team, production house The Family, and director Matt Bieler.

Based around a new 'Unlimited' tariff, the campaign, comprising TVCs, digital and outdoor advertising, defined Three as a brand that believes in an unrestricted life; the life we were all born to live.

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Advertiser: Wind Tre

Director of Brand Communications: Claudia Erba

Head of Media: Isabella Matera

Creative Agency

Creative Agency: Wham

Copywriter: Gary Linn

Art Director: Vincent Chatel & Alex Mc Reynolds

Creative Group Head: Darren Edwards

Client Service Director: Sarah Smelik

Executive Creative Directors: Alex Mc Reynolds

Production Company

Production Company: The Family

Executive Producer: Ada Bonvini

Director: Matt Bieler

DOP: Mauro Chiarello

Producer: Roberta Brambilla

Editor: Marco Battiloro

Post Production / VFX

Post Production Company: Band

Producer: Simone Barbella

Category: It, phones, Av and computers , Network

Genre: People