Three Reinvents the Rule Book with Punchy New Campaign
London-based agency WHAM has launched a new major refresh for Three, bringing more energy, colour and life via a new creative platform called 'Threeality'.
While each market — from Ireland to Indonesia and many others — is now bringing this to life, WHAM has worked particularly closely with Three in Italy to realise ‘Threeality’ there for the first time – creating a new TVC and integrated cross platform campaign in collaboration with the Three Italy brand comms team, production house The Family, and director Matt Bieler.
Based around a new 'Unlimited' tariff, the campaign, comprising TVCs, digital and outdoor advertising, defined Three as a brand that believes in an unrestricted life; the life we were all born to live.
Advertiser: Wind Tre
Director of Brand Communications: Claudia Erba
Head of Media: Isabella Matera
Creative Agency: Wham
Copywriter: Gary Linn
Art Director: Vincent Chatel & Alex Mc Reynolds
Creative Group Head: Darren Edwards
Client Service Director: Sarah Smelik
Executive Creative Directors: Alex Mc Reynolds
Production Company: The Family
Executive Producer: Ada Bonvini
Director: Matt Bieler
DOP: Mauro Chiarello
Producer: Roberta Brambilla
Editor: Marco Battiloro
Post Production / VFX
Post Production Company: Band
Producer: Simone Barbella
Category: It, phones, Av and computers , Network