This SPF/FPS Game Helps Brazilian Kids Protect Themselves Against the Sun

Brazilian cookie brand, Biscoitos Zezé, has developed a fun activation to encourage children to protect themselves against the sun.

Parents everywhere know the difficulty of getting sunscreen on their children. To add a little more joy to this often frustrating task, agency Mark+  placed squirt guns in the streets of South Brazil, inviting kids to play the 'SPF/FPS Game,' a first-person analogic game in which water was replaced with sunscreen. Before long, kids were having fun, all the while protecting themselves from the harmful rays of the sun.

This is another activation from the 'Be More Child' movement, encouraging both adults and children to enjoy life more.