This Short Film Asks Sporty Parents to #DareToChill When it Comes to Their Kids
Want to give your kids the real performance edge in sports? Studies actually show kids play sports later in life when their parents #DareToChill. Easier said than done, we know. Watch this video and share to spread the chill movement.
The 'Dare to Chill' video –– underwritten by the Daniels Fund and produced in collaboration between Positive Coaching Alliance -Colorado and social impact agency Fearless Unlimited – launched September 29 and has been viewed more than a quarter million times and shared more than 3,000 times. What began as a statewide effort quickly went global, with shares and comments from Australia, Thailand, The Netherlands and more.
Creative Director: Dagny Scott, Leslie Freeman
Copywriter: Andy Pearson
Producer: Lauren Garcimonde-Fisher, Brad Haynes
Creative Agency: Fearless Unlimited
Post Production / VFX
Post Production House: Fearless Unlimited
Production Company: Fancy Rhino
Producer: Katie Nelson
Director: Tyler Beasley
Category: Corporate and social , Social
Genre: Comedy , Dialogue