senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Organic ‘Fish Food’ is Made from Drowned Sailors and Fishermen

18/07/2016
Advertising Agency
Copenhagen, Denmark
149
Share
Agency Hjaltelin Stahl launches faux product to raise awareness of the dangers at sea

Danish agency, Hjaltelin Stahl, has developed a new kind of organic fish food – made entirely from drowned sailors and fishermen.

The unusual product was created in collaboration with SejlSikkert. The point is to remind Denmark’s many sailors and fishermen of the risk at sea. And the risk is very real. In fact, there’s been an increase in Danish drowning victims over the last couple of years. 75% of these victims could have been saved, had they worn a life jacket.



Credits
Agency / Creative
Work from Accenture Song Denmark
The Female Gaze
Kunsthal Charlottenborg Museum
14/06/2023
886
0
Casefilm
IKEA Denmark
05/09/2022
14
0
10
0
ALL THEIR WORK