Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


This New Football Spot Brings Italy Together ‘For The Love of Sport’

Egg Films, 1 year, 1 month ago

The Sky Sports spot was directed by Egg Films' Brent Harris

This New Football Spot Brings Italy Together ‘For The Love of Sport’

Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy.

When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero. 

Grey United’s Christopher Jones and Serena Bruno conceptualised the ad, which was filmed just outside Milan in gorgeous black and white by DOP Justin Brown. Martin Leroy edited For The Love Of Sport at Whitehouse Post, with EDI extending the stadium in post and multiplying hundreds of extras into tens of thousands.

See more of Brent’s ads here
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Sky Sports

Creative Agency

Creative Agency: Grey United

Agency Production: Marta Di Girolamo (MD), Carla Beltramini

Creatives: Serena Bruno

Production Company

Production Company: Akita Films & Egg Films

Executive Producer: Paolo Zaninello (Akita)

DOP: Justin Brown

Producer: Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita)

Art Director : Andrea Rosso


Edit Company: Whitehouse Post

Editor: Martin Leroy

Post Production / VFX

Post Production Company: EDI, Milan, Italy