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Creative in association withGear Seven
Group745

This New Activia Spot Will Encourage You to Be Healthy and Relax

04/10/2017
Production Company
Toronto, Canada
119
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Co-directed by Spy Films Etienne Proulx & Melanie Charbonnea, the soothing spot aims to promote the new Activia 'Pure' range

In this new elegant spot from Activia, to promote their new pure range, a montage of scintillating shots of the yogurt are showcased. A soothing voice-over explains the health benefits of the new product due to its use of 100% natural. The spot was shot by Spy Films directors Etienne Proulx & Melanie Charbonneau. The creative agency behind the spot was Taxi MTL. 

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