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Creative

This ASICS Unboxing Ad is Brilliantly Bonkers

lbbonline.com, 5 days, 9 hours ago

The Adventures Of and director Greg Bray launch new HyperGEL spot for the Japanese market

This ASICS Unboxing Ad is Brilliantly Bonkers

ASICS has launched a fully mad faux unboxing video for its latest HyperGEL trainers. 

Created for the Japanese market by Berlin-based agency The Adventures Of, the spot opens with well known Japanese vlogger Gabari receiving a box of sneakers from ASICS. “Now these are the kind of shoes you’ve gotta test with your feet,” he says, before removing a pair of gloves and his hands turning into giant, bare feet. The catch is that Gabari always wears white gloves to handle his sneakers - this is the first look his viewers have ever had at looking at his ‘hands’. 

It was directed by Greg Bray, a director with a knack for nailing the weirder side of comedy. Check it out below. 


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Client

Brand: AsicsTiger Global

Creative Agency

Creative Agency: The Adventures Of (Berlin)

Production Company

Production Company: Easy Does It

Executive Producer: Mario Clement, Gregor Möllers

Director: Greg Bray

DOP: Christian Datum

Stylist: Marianka Benesch

Offline

Editor: Dennis Karsten

Sound

Sound Designer: Richard Blaha

Category: Clothing/fashion , Sports

Genre: Animatics , Comedy , Dialogue , In-camera effects