senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Apparel Line is Seeking a Pardon for Canadians Convicted of Cannabis Possession

20/09/2018
54
Share
Licensed cannabis producer DOJA and Toronto agency Juliet launch initiative ahead of the drug’s national legalisation

With recreational cannabis use becoming legal next month, a new clothing and accessories line is supporting approximately half a million Canadians who received minor convictions for possession under the old laws.

Developed by B.C.-based licensed cannabis producer DOJA in association with Toronto agency Juliet the new PARDON line is comprised of six products:  T-shirts, sweaters, a stash bag, a candle, a one-hitter and papers.

Prices for the products range from $10 to $60, with 100% of the proceeds going towards Cannabis Amnesty – a non-profit organization working to have the criminal records of the approximately 500,000 Canadians convicted for non-violent cannabis possession expunged.

“Partnership with Cannabis Amnesty is a natural fit for DOJA,” says company founder Trent Kitsch. “We care about community and as we get closer to cannabis legalisation, the amazing work the organisation is doing is increasingly important. The prohibition of this plant has comprised the health and happiness of many individuals, and it’s time for it to end.”

“Everyone is jumping on the cannabis bandwagon as legalisation approaches, but very few are acknowledging what happened before that,” adds Juliet co-founder, chief creative officer Ryan Spelliscy“We created Pardon to help right past wrongs.”

Buying the products not only provides Cannabis Amnesty with the necessary financial support, but spreads the PARDON message to advocates. “It helps start conversations and raise awareness, potentially getting more people involved in this important effort,” says Spelliscy.

Working with DOJA, Juliet developed the product line and the Pardon.life website, where visitors can view and purchase products and sign a petition urging the government to take action. The goal is to collect 10,000 signatures to bring about change.

Even though recreational cannabis becomes legal on Oct. 17, Canadians convicted of non-violent cannabis possession could still face obstacles when it comes to travelling outside of Canada, finding employment, renting a home or even volunteering.

The product launch is also being supported by an influencer marketing program developed by the PR firm Com.motion.

Credits
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
17
0
ALL THEIR NEWS
Work from
Easy On Me
Adele
28/03/2024
4
0
Gevin Fax
Polaris
28/03/2024
5
0
4
0
ALL THEIR WORK