The&Partnership Named Agency of Record for the Whitney Museum of American Art
The&Partnership today announced it has been selected by the Whitney Museum of American Art as its agency of record and lead marketing partner effective immediately. The firm will handle a host of activity for the iconic establishment including all advertising creative and media, led by network partner m/SIX, one of the world’s fastest growing media agencies.
The&Partnership was selected through a competitive pitch against other New York agencies, not only for its standout original creative work but for the offering it encompasses under one roof. The&Partnership has the ability to service all client needs for the Whitney by utilising a group of skilled individuals from different fields. The&Partnership also helps clients with smaller budgets punch above their weight with creative and media synergy.
Recognised as one of the world’s most dynamic museums and the foremost collection of twentieth century and contemporary American art, the Whitney has won acclaim for its new home in New York’s Meatpacking District. Designed by Renzo Piano, the new space has enjoyed standout success, attracting more than one million visitors since opening last year. The&Partnership have been brought on board to help bolster the museum’s profile in local, national and international markets as one of the world’s leading art museums.
The relationship kicks off this month and will immediately focus on the Whitney Biennial, which opens in spring 2017.
Jeff Levine, CMO of the Whitney Museum of American Art said: “The&Partnership’s entrepreneurial spirit and deeply collaborative approach are a great fit for the Whitney. We’re thrilled to have them join our team.”
Andrew Bailey, CEO and Partner of The&Partnership said: "The Whitney is one of New York's cultural icons and we're tremendously proud to be chosen as the partner to help more people discover the power of this amazing institution."
Category: Museums and galleries , Sports and leisure