The University of Newcastle's New Campaign Shows Why the World Needs NEW

The University of Newcastle has released the next iteration of its 'World Needs NEW' campaign via Special Group, through a stylised film generated from past and present student achievements.
 
From searching for a treatment for pancreatic cancer with a sea sponge to applying physics and engineering to animation at Disney, the single-take film features current students, research graduates and university professors. Shot on location in the Hunter region, it showcases the global impact the university has and will continue to have with the right students with the right mindset. To create cut-through on par with the University's educational style, it's filmed to feel like an innovative university project--compared to the endless montages you so often see promoting universities today.

Says Tom Martin, ECD and partner, Special Group: "We wanted to give the University a more active role in their global impact stories, ensuring that it includes not just tangible breakthroughs, but the creative, open-minded approach that got them there. It gives prospective students a clearer idea of the personal and potential global benefits of studying at UON."

Says Tracy Chalk, chief marketing officer at the University of Newcastle: "We were delighted to provide nearly 30 of our students, researchers and alumni an opportunity to tell their story, and participate in the production of the film. It's a wonderful reflection of their work, and the University's real-world approach to student experience."

The campaign also includes cinema, social, outdoor, digital and print executions.