The Unique Snapchat Lens from Makemepulse to Get Your Cannes Lions Selfies Roar
To celebrate becoming an official Snapchat Lens Partner, and to get into the Cannes Lions Festival vibe, interactive production company makemepulse has created a unique ‘Cannes Lions supported’ Snapchat Lens for festival-goers.
With millions of selfies uploaded to social media every day, it’s safe to assume that during Cannes Lions week, Adland’s social media channels will be inundated with selfies ranging in style from the sunshine drenched smiles snapped on The Croisette, to the elated celebratory moments brandishing lions-shaped metalware, to those ‘what happens in Cannes, stays in Cannes’ captures.
Aimed to make Adlands Cannes selfies more memorable, and a bit more…’Cannes’, the Lens is exclusively available within the Snap Lens Menu to those in Cannes for the duration of the Festival. To unlock it, festival attendees should scan the official Snapcode (below) which can be found on stickers and other materials distributed around the festival site or visit snap.makemepulse.com which will be live from today.
Antoine Ughetto, CO-Founder and Head of Innovation at makemepulse commented: “As an official Snapchat Lens Partner, we wanted to celebrate the Cannes Lions Festival with a funny and surprising facial lens. We think that Snapchat is one of the best ways to familiarise clients, brands and consumers with AR technology and, by extension, emerging technology.”