The Sweetshop has announced that Loren Bradley
(left) has joined its Sydney office as executive producer. Having worked
across a range of organisations that specialise in advertising, film
and television, Bradley brings a decade's worth of trans-Tasman agency
experience and a strong understanding of the changing needs of agencies
and production.
Says Wilf Sweetland (right), managing partner at The Sweetshop: "I am
thrilled Loren has chosen to join The Sweetshop. She comes very highly
recommended by agencies, has an outstanding reputation as a problem
solver and as a balanced and unflappable producer. Her production and
attention to detail is of the highest level, as is her commitment to
craft and this will be of the greatest asset to the company and our
roster of directors. I couldn't be happier about the appointment."
Over the last five years, The Sweetshop has continued to add new
directors to its roster, both locally and internationally. Bradley's
appointment, along side Melbourne-based executive producer Edward
Pontifex (above, centre), is a further measure to manage this expansion
and increased demand, continuing to ensure the highest quality and
service when bringing ideas to life for all clients.
Says
Bradley: "I thrive on working in a fast-paced creative environment and
being part of a strong and motivated team. I love bringing together the
right combination of people to bring ideas to life and I like to work
with directors, designers, developers and art makers to push boundaries
and assist in their journey in creating something groundbreaking and
unique. The Sweetshop ticks all these boxes and I'm hugely excited about
working with the team and helping to develop their talented roster of
directors."