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The School Run Becomes a Military Operation in Dramatic Argos Ad

‘Operation School Run’ was created by The&Partnership and directed by Matthijs Van Heijningen through MJZ

 The School Run Becomes a Military Operation in Dramatic Argos Ad

Argos will this week release the 30-second ‘Operation School Run’ TV spot showcasing that customers can now buy back-to-school uniform ranges from Tu clothing through Argos.
The ad follows a not-so-typical first day back as Mum and Dad make sure the kids have all their uniform in check before they set off for school – by parachuting out the back of the family Chinook with Mum in tow. 
The campaign was created by Dan Dehlavi and Hayley Hammond and directed by Matthijs Van Heijningen through MJZ.
The ad, which will also run on digital and social, is a follow-up to its ‘Operation Holiday’ campaign which launched in April, which places Argos at the heart of modern family life.

Yan Elliott, Joint ECD at The&Partnership London, said: “Even the school run feels like a military operation sometimes. With Argos you’re as good to go as humanly possible!”
Gary Kibble, Marketing Director at Argos, said: “The campaign is a great follow up to ‘Operation Holiday’, connecting with busy parents as they begin their mission to get the kids ready for school in September.”
Argos customers can order Tu clothing online by 2pm for next day home delivery or free Click & Collect from 1,100 Sainsbury’s and Argos stores across the country.
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Creative Agency

Creative Agency: The&Partnership

Producer: Rick Carter

Chief Executive Officer: Sarah Golding

Head of Planning: Rebecca Munds

Creatives: Dan Dehlavi & Hayley Hammond

Executive Creative Directors: Yan Elliott and Micky Tudor

Production Assistant: Hannah Greene

Production Company

Production Company: MJZ

DOP: Joost van Gelder

Producer: Donald Taylor

Stunt Coordinator: Mo Marais

SFX: Kevin Bitters

Production Designer: Chris Bass

Production Service

Production Service Company: Migrate

1st AD: Bob Wilkins

Line Producer: Libbi Ball


Edit Company: Work Editorial

Editor: Jono Griffith

Post Production / VFX

Post Production Company: MPC

Producer: Phil Whalley

VFX: Rod Norman

CG: Mike Little


Music Company: We Are Theodore

Voice-over: Jill Halfpenny

Music Supervisor: Arnold Hattingh


Sound Company: 750mph

Sound Engineer: Sam Ashwell

Category: Retail and restaurants , Retail stores