Retail property company Ipoh has appointed The
Royals as its agency of record on iconic Sydney retail destinations
Queen Victoria Building and The Strand Arcade after a competitive pitch.
The Royals' first campaigns for both QVB and
The Strand Arcade will launch in January and promote the centres as
world-class shopping destinations offering a unique and luxury
experience in the heart of the Sydney CBD.
Says Taryn McGurk,
group marketing manager at Ipoh: "We're delighted to announce the
appointment of The Royals to the QVB and Strand Arcade creative accounts
after a rigorous tender process. We look forward to working closely
with the them to push the boundaries of ideas and encourage our shoppers
to discover the distinctive retail experience we have to offer,
combined with the heritage and unique architectural values of the
buildings themselves."
Adds The Royals managing partner Dan Beaumont: "We are in the business
of collecting great brands and clients to work with creatively, so we're
really happy to be chosen by the team at Ipoh to work on The QVB and
The Strand Arcade. At a time when we can shop anywhere, anytime, the
appeal of an immersive retail experience cannot be underestimated. We've
got some great ideas for both centres so can't wait to get started."
The
appointment follows a number of other key client wins for the agency
over the past six months, including City of Melbourne, Melbourne Racing
Club, Sara Lee, Spotless, Snack Brands Australia, Lion and Film
Victoria.