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The New York Lottery Makes it Rain with the 'Cash Court' from McCann NY

Stunt sees New Yorkers rewarded with cold hard cash for scoring hoops

The New York Lottery Makes it Rain with the 'Cash Court' from McCann NY

Champions of Cash is a new kind of Scratch-Off ticket. It allows New Yorkers to play immersive sports games in 3D on their phone. All they have to do is scan the ticket with the NY Lottery 3D app. Players choose from basketball, baseball, football, or soccer which then reveal the winnings on each ticket. 

It’s the NY Lottery’s most immersive playing experience. So, McCann New York launched the ticket with a stunt that immersed real New Yorkers in the game. The Cash Court brings the 3D world of Champions of Cash into the real world, onto a real New York City basketball court, and takes the game to whole new dimension.

The integrated campaign launched today and spans TV, Digital, Social, POS (Retail).

Creative Agency

Creative Agency: McCann NY

Creative Director: Jason Ashlock & Dom Baccollo

Copywriter: Morgan Mack

Art Director: Jacqueline De Berry

Executive Creative Director: Mat Bisher & Dan Donovan

Chief Creative Officer: Eric Silver

Executive Producer: Christine Lane

Strategy Director: Laura Frank

Account Executive: Denis Mahon, (Assistant) Ellery Gitkin

Senior Copywriter: Andy Sciamanna

Senior Art Director: Johan Leandersson

Account Supervisor: Molly Vossler

Integrated Producer: Craig Sklaver

Chief Production Officer: Nathy Aviram

Senior Strategist: Alexandre Nguyen

Account Director: Scot Beck, Caroline Fuller

Production Company

Production Company: Raucous Content

Executive Producer: Steve Wi, Phyllis Koenig

Director: Paul Iannacchino

Line Producer: Cody Ryder


Edit Company: Cosmo Street

Editor: Aaron Langley

Edit Assistant: Josh Berger

Producer: Anne Lai

Post Production / VFX

Post Production Company: Light of Day

Producer: Sebastian Greene, Cara Flynn

Senior Producer: Anna Petitti

Flame: Andrew Rea

Creative Director: Colin Stackpole, Jon Magel

Director: Mathew K. Esolda

Category: Gambling , Sports and leisure

Genre: Stunts