Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

The New York Lottery Makes it Rain with the 'Cash Court' from McCann NY

Stunt sees New Yorkers rewarded with cold hard cash for scoring hoops

The New York Lottery Makes it Rain with the 'Cash Court' from McCann NY

Champions of Cash is a new kind of Scratch-Off ticket. It allows New Yorkers to play immersive sports games in 3D on their phone. All they have to do is scan the ticket with the NY Lottery 3D app. Players choose from basketball, baseball, football, or soccer which then reveal the winnings on each ticket. 

It’s the NY Lottery’s most immersive playing experience. So, McCann New York launched the ticket with a stunt that immersed real New Yorkers in the game. The Cash Court brings the 3D world of Champions of Cash into the real world, onto a real New York City basketball court, and takes the game to whole new dimension.

The integrated campaign launched today and spans TV, Digital, Social, POS (Retail).

Creative Agency

Strategy Director: Laura Frank

Senior Strategist: Alexandre Nguyen

Senior Copywriter: Andy Sciamanna

Senior Art Director: Johan Leandersson

Executive Producer: Christine Lane

Executive Creative Director: Mat Bisher & Dan Donovan

Creative Director: Jason Ashlock & Dom Baccollo

Creative Agency: McCann NY

Copywriter: Morgan Mack

Chief Production Officer: Nathy Aviram

Chief Creative Officer: Eric Silver

Art Director: Jacqueline De Berry

Integrated Producer: Craig Sklaver

Account Supervisor: Molly Vossler

Account Executive: Denis Mahon, (Assistant) Ellery Gitkin

Account Director: Scot Beck, Caroline Fuller

Offline

Producer: Anne Lai

Editor: Aaron Langley

Edit Company: Cosmo Street

Edit Assistant: Josh Berger

Post Production / VFX

Senior Producer: Anna Petitti

Producer: Sebastian Greene, Cara Flynn

Post Production House: Light of Day

Flame: Andrew Rea

Director: Mathew K. Esolda

Creative Director: Colin Stackpole, Jon Magel

Production Company

Production Company: Raucous Content

Executive Producer: Steve Wi, Phyllis Koenig

Director: Paul Iannacchino

Line Producer: Cody Ryder

Category: Gambling , Sports and leisure

Genre: Stunts