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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The New Royal Blood Promo is an Insane Gravity-Defying Pool Party

18/04/2017
Production Company
London, UK
354
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Riff Raff's The Sacred Egg get their feet wet with 'Lights Out' music video

Riff Raff’s directing duo The Sacred Egg have delivered an insanely striking visual performance video for Brighton rock band Royal Blood. 

The video sees the two piece performing in a white room, but the walls are not what they seem. Turn the volume up, hit play and see what unfolds. 

The Sacred Egg commented: “We'd been thinking about the idea of creating a room with liquid walls for a while. We simply needed a band and label willing to get their heads around the concept and trust that we could pull it off. Thankfully Royal Blood and Warner went for it. And before we knew it we where standing in an industrial estate in Kosovo staring at a mountain of coffee creamer being mixed into a large vat of water.

"We won’t bore you too much with the technical aspects of the shoot but it's fair to say it came with it complications. All of the elements were shot in camera so it was a big set build. Luckily the team assembled in Pristiana were up for the challenge and the time and effort that went into the prep meant the shoot ran faultlessly. We're proud of the final film and like to thank all those who worked on it. Special mention to the extras in Pristiana who spent two days getting in and out of milk and to MPC would had to do a huge amount of work in not a lot of time.”


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