Holden has announced that The Monkeys have been
appointed as the creative agency to launch the all-new Holden Equinox
after winning an extensive pitch process. This all-new award-winning SUV
is set to arrive in Australia later this year to help increase Holden's
share of the booming SUV market.
AJF Partnership will remain as
Holden's retained creative agency and will be working across multiple
other carlines and retail programs.
Holden acknowlegdes David Angell at Trinity P3 for his professionalism
and support in managing the process and all the agencies that took part
for their enthusiasm, work and effort.
Says Mark Harland,
executive director of marketing, Holden: "We are excited to work closely
with The Monkeys to launch this all new SUV to the Australian market."