senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The Minimart Wakes the Piggy Bank for Lending Company Landbay

04/03/2015
101
Share
Campaign breaks on the London underground & press titles supported by digital

Peer to Peer lender Landbay begins its first advertising campaign this week, with work created by The Minimart.  The campaign, worth £3M in 2015, will encourage people to ‘wake up their savings’ with Landbay and look beyond their current bank for better returns on their money.  The campaign breaks on the underground and press titles, supported by digital.

Tim Clyde, Creative Partner at The Minimart, said: ‘Banks are not delivering returns for savers, whereas P2P companies can offer high returns but with greater risks. We want Landbay to be the first place for customers to visit when they look beyond their idle bank. We’re not into ‘bank bashing’, but we can help people’s money work harder, without unreasonable risk.’

John Goodall, co-founder of Landbay, said: ‘Landbay offers a secured P2P lending product that’s backed by tenanted British homes, statistically one of the most robust asset classes in the UK. The type of lending we do isn’t sexy, but that fits well with our goal of being the first port of call in a burgeoning P2P market.’


Credits
Brand
Agency / Creative
Media
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
33
0
Hires, Wins & Business
Dentsu Launches Merkury for Media
29/03/2024
2
0
ALL THEIR NEWS
Work from
Breakdown Video
Sexy Beast
29/03/2024
2
0
Prettybird
Adidas
29/03/2024
1
0
Watchdog
Space Coast Credit Union
29/03/2024
1
0
ALL THEIR WORK