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The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself

The playful Christmas-inspired spot introduces audiences to a vivacious teen T-Rex

The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself

The Mill collaborated with Coach, Inc. and Director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot ‘Introducing Rexy’. 

The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York. 

Director Bryce Wymer worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.  

The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties whilst developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with as much life and enthusiasm as possible.


Advertiser: Coach, Inc

Producer: Melissa Gavigan

Creative Director: Colleen Stokes

Director: Matthew Zolan

Marketing Director: Niki Del Bene

Production Company

Production Company: Mill+

Executive Producer: Zu Al-Kadiri

Director: Bryce Wymer

DOP: Igor Martinovic

Producer: Laura Morris


Edit Company: The Mill

Editor: Jessica Ledoux

Edit Assistant: Rachel Greco

Post Production / VFX

Colourist: Mikey Rossiter

VFX Supervisor: The Mill

Producer: Julia Moore

Executive Producer: Sallyann Houghton

3D Supervisor: Jeff Lopez

Shoot Supervisor: Edward Shires

Creative Director: Corey Brown

2D Lead Artists: Corey Brown

2D Artists: Heather Kennedy, James Cudahy

3D Lead Artist: Edward Shires


Audio Post Production: Beatstreet Productions

Genre: Digital , Music performance , PR , Print