The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself
The Mill collaborated with Coach, Inc. and Director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot ‘Introducing Rexy’.
The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York.
Director Bryce Wymer worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.
The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties whilst developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with as much life and enthusiasm as possible.
Advertiser: Coach, Inc
Producer: Melissa Gavigan
Creative Director: Colleen Stokes
Director: Matthew Zolan
Marketing Director: Niki Del Bene
Production Company Name: Mill+
Executive Producer: Zu Al-Kadiri
Director: Bryce Wymer
DOP: Igor Martinovic
Producer: Laura Morris
Edit Company: The Mill
Editor: Jessica Ledoux
Edit Assistant: Rachel Greco
Post Production / VFX
Colourist: Mikey Rossiter
VFX Supervisor: The Mill
Producer: Julia Moore
Executive Producer: Sallyann Houghton
3D Supervisor: Jeff Lopez
Shoot Supervisor: Edward Shires
Creative Director: Corey Brown
2D Lead Artists: Corey Brown
2D Artists: Heather Kennedy, James Cudahy
3D Lead Artist: Edward Shires
Audio Post Production: Beatstreet Productions
Genre: Digital , Music performance , PR , Print