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The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself

The playful Christmas-inspired spot introduces audiences to a vivacious teen T-Rex

The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself

The Mill collaborated with Coach, Inc. and Director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot ‘Introducing Rexy’. 

The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York. 

Director Bryce Wymer worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.  

The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties whilst developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with as much life and enthusiasm as possible.


Producer: Melissa Gavigan

Marketing Director: Niki Del Bene

Director: Matthew Zolan

Creative Director: Colleen Stokes

Advertiser: Coach, Inc

Music and Sound

Audio Post Production: Beatstreet Productions


Editor: Jessica Ledoux

Edit Company: The Mill

Edit Assistant: Rachel Greco

Post Production / VFX

VFX Supervisor: The Mill

Shoot Supervisor: Edward Shires

Producer: Julia Moore

Colourist: Mikey Rossiter

Executive Producer: Sallyann Houghton

Creative Director: Corey Brown

3D Supervisor: Jeff Lopez

3D Lead Artist: Edward Shires

2D Lead Artists: Corey Brown

2D Artists: Heather Kennedy, James Cudahy

Production Company

Production Company: Mill+

Producer: Laura Morris

Executive Producer: Zu Al-Kadiri

DOP: Igor Martinovic

Director: Bryce Wymer

Genre: Digital , Music performance , PR , Print