The Mill Gets Coach Inc.'s 'Rexy' Dancing With Itself
The Mill collaborated with Coach, Inc. and Director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot ‘Introducing Rexy’.
The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York.
Director Bryce Wymer worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.
The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties whilst developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with as much life and enthusiasm as possible.
Producer: Melissa Gavigan
Marketing Director: Niki Del Bene
Director: Matthew Zolan
Creative Director: Colleen Stokes
Advertiser: Coach, Inc
Music and Sound
Audio Post Production: Beatstreet Productions
Editor: Jessica Ledoux
Edit Company: The Mill
Edit Assistant: Rachel Greco
Post Production / VFX
VFX Supervisor: The Mill
Shoot Supervisor: Edward Shires
Producer: Julia Moore
Colourist: Mikey Rossiter
Executive Producer: Sallyann Houghton
Creative Director: Corey Brown
3D Supervisor: Jeff Lopez
3D Lead Artist: Edward Shires
2D Lead Artists: Corey Brown
2D Artists: Heather Kennedy, James Cudahy
Production Company: Mill+
Producer: Laura Morris
Executive Producer: Zu Al-Kadiri
DOP: Igor Martinovic
Director: Bryce Wymer
Genre: Digital , Music performance , PR , Print