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Creative in association withGear Seven
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The Memoirs of a Cock Up: The Alternative Autobiography of David Cameron

23/09/2019
Advertising Agency
London, UK
139
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The book is a personal project by George Hackforth-Jones, Jack Smedley, Luke Hickey and Mario Kerkstra of AMV BBDO

Ex-Prime Minister David Cameron has just released his autobiography ‘For The Record’, defending his time at No 10 and his decision to plunge this country into perpetual Brexit purgatory.

It’s a cringeworthy face-saving attempt to justify his actions and blame the consequences on others. But why read almost 800 pages when it can be summed up in just one?

Eton Mess: David Cameron’s Alternative Memoir is being launched - and it simply features the more honest words: “I cocked it up”.


The plaudits are already piling up for the version of events in Eton Mess too - and these are genuine quotes:

• Alastair Campbell - “The most honest and historically significant political memoir since...my diaries.”

• Stephen Fry - “Eton Mess is quite simply the best political biography ever written. It’s the truth, the whole truth, the unvarnished truth. Every word of it is completely true and it is an explosive revelation. I urge you to read it.”

• Rebecca Front (Nicola Murray in The Thick of It) - “Essential reading for any student of contemporary British politics.”

• Ian McEwan - “Is this the chap who launched a thousand lies? In book form? Buy it and despair.”


Currently, a few copies are being sent out to key members of the press and a crowdfunding campaign has been set up to print more in both paperback and hardback, with all proceeds from the sale of the book going to the youth-led, not-for-profit organisation Our Future, Our Choice (https://www.ofoc.co.uk/).

As well as being for a good cause, Eton Mess: David Cameron’s Alternative Memoir also doubles up as a rather cool, beautifully presented notebook, which will make a great stocking filler gift at Christmas.

Buying a copy not only means you get your hands on a first edition of political history, the book can also be used as a doorstop, toilet paper or firewood.

It’s expected to outsell the real thing…

The book was a personal passion project created by George Hackforth-Jones, Jack Smedley and Luke Hickey, with design from Mario Kerkstra. They all work at advertising agency AMV BBDO.

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