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Trends and Insight in association withSynapse Virtual Production
Group745

The Meandering Truth of a Christmas Movie

18/12/2017
Advertising Agency
London, United Kingdom
20
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Teodora Miscov, Marketing Executive at Lab lists her company's favourite Xmas movies with an accompanying map of their emotional journeys

It is suggested that there are only a couple of stories; ‘a stranger comes to town’ or ‘a hero goes on a journey’.

Great Christmas movies seem to be a bit of both, and they amplify the emotional content of these stories; they have less concern about the audience ability to suspend reality, and they can be unashamedly ‘gushy’. We are taken on an emotionally liberating rollercoaster that takes us from “Bah Humbug” or ‘same old same old’ to “Merry Christmas Everyone!’ and ‘I love you’.

But we can’t get into a joyous state without working our way through some tension. We have listed our favourite Christmas Movies below and created a map of their emotional journey:


It’s a Wonderful Life

An angel is sent from Heaven to help a desperately frustrated businessman by showing him what life would have been like if he had never existed.

George is suicidal

Clarence gets the job of saving him

Clarence reviews his life

Clarence jumps in and George saves him

George wishes he had never been born

Clarence grants his wish 

Clarence gets his wings


Miracle on 42nd Street

A lawyer and a little girl must prove that a man claiming to be Santa Claus is the real thing.

Santa takes a job in a toy store

Susan tells Santa her Christmas wishes

Santa gets taunted and then arrested

Everyone believes in Santa

Santa is not real

Santa is real! 

Susan gets all of her wishes


Elf

After inadvertently wreaking havoc on the elf community due to his ungainly size, a man raised as an elf at the North Pole is sent to the U.S. in search of his true identity.

Buddy grows up as an elf

Buddy finds out he is not an elf

Buddy travels to New York

Buddy finds his dad and is rejected

Buddy decorates the grotto for Santa

Buddy helps Santa by making people believe

Buddy’ dad publishes a book


The Muppet Christmas Carol

The Muppet characters tell their version of the classic tale of an old and bitter miser's redemption on Christmas Eve.

Scrooge is miserly and mean

Jacob Marley Visits

The Ghost of Christmas Past

The Ghost of Christmas Present

The Ghost of Christmas yet to come

Scrooge Realises he is alive

Scrooge changes his ways forever!


How The Grinch Stole Christmas

On the outskirts of Whoville, there lives a green, revenge-seeking Grinch who plans on ruining the Christmas holiday for all of the citizens of the town.

The Grinch is annoyed by the happy Whos of Whoville

The Grinch steals Christmas

The Grinch Gets stuck on the mountain

The Whos discover Christmas stolen

The Whos are happy regardless

The Grinch’s heart swells

The Grinch joins the people for Christmas

Credits