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Creative

The Johnsons' New Promo by Mccoy|Meyer Awakens Your Oddest Nightmares

Press Kitchen, 1 month ago

Directing duo shoot dark and delightfully twisted music video for JUICE

The Johnsons' New Promo by Mccoy|Meyer Awakens Your Oddest Nightmares

Maroon 5 tour mates and YouTube-famed, The Johnsons and rapper Bryce Vine, currently touring with Hoodie Allen, have debuted a dark and delightfully twisted music video for their new single 'JUICE.' The song was produced by Eve 6 and the video was directed and produced by the ever-imaginative Rodeo Show directing duo Mccoy|Meyer, bringing an eccentric slant infused with their signature comedy stylings.

The video was filmed at Dan Aykroyd’s popular Hollywood nightclub Avalon and features MTV reality-famed Julia Rose as the leading lady doling out the “juice” acting as the puppeteer for the bizarre mishaps. The video brings to life hidden offbeat fears, from being sawed in half as an unwilling volunteer for a magic trick, to the man and dog role reversal, to a life-sized teddy bear revving up a chainsaw and many more quirky surprises. 

This is a recurring collaboration with The Johnsons and Mccoy|Meyer, made up of Eric McCoy and Justus Meyer with the duo recently directing their video for “CALVIN KLEINS” this summer. The pair has crafted commercials, short films and music videos for such top brands as Verizon, Reese’s Puffs Cereal, P&G, Mattel and Famous Footwear.